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A European manufacturer of industrial cranes was considering entering Canadian market. During their market due diligence process, they wanted to assess the local demand and opportunities for crane products, components and related services
Deribas Group interviewed potential customers, existing market players, distributors and representatives of relevant associations to find out the current market state, its future development and the relevant market drivers. On top of the requested insights, Deribas Group identified a highly attractive segment that was underserved by the existing players as well as an important potential differentiating factor for the market entry |