Learn from success or failures of others
A consumer health division of a global pharmaceutical company wanted to enter the EU market with a new combination product. Their competitor had just recently failed with a similar combination and was scrapping the initiative. DeRibas Group was tasked with finding out the reasons behind the failure of the competitor’s initiative
Through the expert interviews conducted, DeRibas Group identified the specific drivers in the competitor’s marketing/sales strategy that lead to the failure. The subsequent recommendations based on the findings have helped the client to avoid making the same mistakes as its competitor |